It started on a Wednesday.

Four friends started getting together every Wednesday evening for one reason: to make something beautiful by hand.

What began as a standing hangout turned into a tiny studio for custom handcrafted pet tags — each one built around a dog's real personality, colors, and little quirks. Pressed flowers, sea glass, a snip of favorite ribbon. Whatever makes them them, poured in.

The whole thing was inspired by two very good dogs: Baxter and Josie — our muses, our quality control, our reason.